London itself is treated as a key character in the film. Confidential and Mystic River were used as a marketing device to boost Legend’s pedigree. His past credits as the writer of Oscar-winning crime dramas like L.A. “The image of Hardy as both Ronnie and Reggie (pictured) was used to sell the duality of the characters – it was a great role for him,” said Hugh Spearing, head of marketing for distributor StudioCanal, speaking at London’s recent Screen Film Summit.īrian Helgeland wrote the screenplay for Legend and also directed. Rehearsal footage of the actor slipping between the two characters was used to sell the movie to the industry before the start of principal photography, and Hardy as both twins also became the focus of the distinctive poster campaign in the build-up to the film’s release. Hardy’s involvement became a key part of Legend’s marketing from the start. The story is not new but Legend’s central selling point was Tom Hardy, who delivered a duel performance as both Reggie and Ronnie Kray. Legend this year visited the story of the notorious Kray twins and their brief reign as criminal bosses in 1960s London. Turning heads with Tom Hardy (and Tom Hardy) The promotional teams behind Legend, 45 Years and Beyond Clueless have shared their experiences of navigating a crowded market. Films can flourish or flounder by how successfully they reach out to their target audiences, but a lack of money often prompts smaller movies to get creative.

Legend 2015 online